Over the past few years I’ve been dabbling in all kinds of adventures and opportunities on the internet.
I’ve done all the rediculous crap you gotta do: SEO, SEM, Facebook, Twitter, Youtube -blah blah blah
Some have been bad experiences, but overall I’ve learned a TON and it’s been a great ride that has taken me to many places.
In this post I wanted to share with you WHY this is so big –
1. Most people build the product first – This, however, is backwards – yet so much simpler.
Get in front of your intended audience first, then just find out what they want and deliver it to them. That’s IT!
ok so application for this
2 massive shifts in my business – I am focusing my efforts on
1. Mobile ( read this post to learn why > click here for the mobile epiphany I just had – full scoop here
2. Content Marketing – to build a few more empires on the internet which is part of my ultimate evil plan to take over the world with Google
In hindsight I can remember running into the same dilemma. Even while consulting companies with their internet marketing and building their presence on the web they wouldn’t know what content was, or how to create it. Plus, I’ve done a lot of affiliate marketing myself ( and still do ) meaning setup blogs, etc. to sell digital and physical products to people all across the world.
In general every website I’ve ever developed and marketed I ran into the same problem. I would get lazy and forget to add fresh content to keep Google happy and all that other s*** that just wastes your time when it comes to making money quickly on the internet. So part of my business model has changed as far as how I market my sites now – and it involves 2 main elements: Facebook, and Curation – and a very specific formula for doing this to build a rabid following of fans and starving crowds of people that love the content we pump out. If the “web” is dying – then Facebook is King and curation is definitely the future of all that good stuff.
– and working on a ton of cool new projects in this area right now. and finally get to cash in on my passions with this business model which is really awesome.
to further my point – this article from Entrepreneur magazine pretty much sums it up.
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.
Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.
So what exactly is content marketing? It’s the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display. HiveFire’s researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent.
Seventy-eight percent of respondents said driving sales and leads was the top marketing goal of their organization, followed by boosting brand awareness and establishing or maintaining thought leadership (both at 35 percent). Another 28 percent said their primary goal was to increase web traffic and 24 percent said it was to improve search results.
Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget. Nearly half of the content marketers interviewed said they dedicate less than a third of their budgets to such marketing expenditures. In addition to frugality, B2B marketers also believe most of their customers and prospects are online, which is why they’re focusing their marketing efforts on the Internet.
Finally, the survey shows that “content curation” — which is defined as the process of finding, organizing and sharing content — continues to gain strength as a top marketing strategy, up 17 percent from six months ago. Seen as a way for marketers to fuel their marketing programs, content curation does have its problems. Nearly 70 percent of content curators say lack of time hinders their efforts, with 66 percent saying a lack of original and quality content is a major drawback. Another 38 percent say difficulty in measuring results is the stumbling block and 37 percent say lack of staff to do the work is the hindrance.
Despite these issues, the survey makes clear that content marketing is only going to become more important going forward, whether you market to other businesses or to the public at large.
check out the full scoop over at Entrepreneur.com here