Apple raised the curtains on its latest star products — a new iPad and a new Apple TV — in San Francisco on Wednesday morning after months of heavy speculation.
CEO Tim Cook and marketing chief Phil Schiller unveiled the products on stage at Yerba Buena Center for the Arts, whereMashable Deputy editor Chris Taylor and I are reporting live.
The new 9.7-inch iPad starts at $499 and has 2048×1536-pixel retina display, 5-megapixel camera (with the same optics sensor from the iPhone 4S) and 1080p video recording. It will be available March 16 in black and white, powered by A5X chip (with quad-core graphics) and support 4G LTE networks. It’s 9.4 millimeters thick and weighs in at 1.4 pounds.
Wi-Fi only iPads will cost $499 for 16 GB, $599 32 GB and $699 for 64 GB, while 4G versions will cost $629 for 16 GB, $729 32 GB and $829 for 64 GB. Pre-orders start today, and the devices will be in stores March 16 in these 10 countries: U.S., UK, Japan, Canada, Switzerland, Germany, France, Hong Kong, Singapore and Austria.
Apple is working on two LTE versions of the iPad with AT&T, Verizon in the U.S., as well as Rogers, Telus and Bell in Canada. Both LTE U.S. models will be 3G ready, too.
The new Apple TV supports full 1080p HD and will remain $99.